We started S-Works to meet the demands of professional racers. Historically, what was being raced was a stripped back, limit-pushing version of a product that merely resembled what you could buy. These bikes were built to be fastest to the finish line, so trade-offs were made in comfort and longevity, and they required a professional service course. Today, after four decades of investing and innovating to meet the needs of the world’s most demanding riders, any gap between “fastest” and “best” has been erased. Fueled by our unequivocal passion for racing, pushed by the world’s best riders, and armed with the best facilities in the world, when we add the S-Works badge to our bikes, you can be certain that it’s the absolute best that we know how to make.
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